by Steven Mikulan
Cheap Car Insurance for Young Drivers
In his L.A. Times column today, Steve Lopez rails against Mercury Insurance and billboard giant CBS Outdoor. The two companies have been in the news lately because the insurance company pressured CBS into taking down an anti-Mercury ad paid for by Consumer Watchdog . On August 24, the billboard, emblazoned with the words, "You Can't Trust Mercury Insurance," was placed not far from Mercury's corporate headquarters on Wilshire Boulevard. Consumer Watchdog founder Harvey Rosenfield told Lopez that CBS had approved the message content, as it does with all proposed billboards. After two weeks, though, Mercury's lawyers picked up the phone and CBS caved, even though Rosenfield's group had paid for the message to remain up until September 20. What got Lopez's goat is the nearby presence of an Absolut Mango supergraphic that depicts the vodka company's mango logo as, essentially, a 10-story vagina -- something that might have been designed by Judy Chicago. That billboard, of course, is still standing and when Lopez, who is a Mercury client, called both his insurer and CBS for an explanation, was met with cold silence. That shouldn't surprise many in this town, where CBS Outdoor functions as its own censor and Mercury is California's third-biggest auto insurance company. Last month, a group of low-wage car washers who are trying to unionize, paid for a CBS billboard to be placed over the Vermont Hand Wash establishment in Los Feliz. It was taken down almost immediately, a few hours before a "washeros" rally was scheduled to be held nearby. CBS had, under the car wash owner's insistence, removed the sign. CBS did not return calls from the L.A. Weekly about the incident. Rosenfield told Lopez that the incident has made him consider running for state insurance commissioner. If you thought big business pulled out all the stops to defeat lefty Upton Sinclair when he ran for governor during the Great Depression, wait to see if Rosenfield decides to run for commissioner. ...
Cheap Car Insurance for Young Drivers
13.07.10
Companies that provide car insurance quotes online are trying to get as many customers to their websites as possible. Esurance, a direct-to-consumer personal auto insurance company, has recently launched an new advertising campaign. The company tries to support its new brand positioning by launching the campaign in several cities through USA. The advertising campaign is an outdoor one and the ads feature the characters from the new television ad campaign.
The slogan of the campaign is “People when you want them, technology when you don’t™” and it represents the fact that Esurance offers to its consumers something from both worlds, with 24/7 customer service online, where they can also get car insurance quotes, or over the phone if they want to talk with a real person.
According to Darren Howard, Vice President of Marketing at Esurance, “In our new commercials, each ensemble cast member represents either the human (feely) or technology (techie) side of Esurance. For example, Chad is a feely, which helps him provide high-quality customer service as a dedicated claims representative. Techie programmer Sanjeev develops car insurance features like online repair monitoring. This innovative feature allows customers with claims to access daily updates and photos of their cars during the repair process.”
Source: TauNews.com (blog)
www.CitiLinkBlog.com share 5 things you need to know about daily car insurance.
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